Process
How we work
A four-step pipeline from brief to launch-ready creative. Concept to delivery in weeks, not months.
Brief & Art Direction
We start with your project — the architecture, the brand, the buyer profile, the launch timeline. From that, we define the creative direction: materials palette, lighting, mood, and the visual language that will carry across every asset.
A clear art direction document and reference board. Alignment before a single frame is produced.
Reference & Style Development
We produce initial frames that establish the visual benchmark for the entire project. These first images set the standard — materials, colour grade, atmosphere, level of detail. We refine together until the look is exactly right.
A set of approved reference frames that lock the visual direction. Every asset produced after this point matches.
Production
With the visual direction locked, we produce the full asset package — stills, motion, film. Everything is directed and art-directed, not batch-generated. Each piece is reviewed against the benchmark before it moves forward.
The complete set of creative assets, from hero renders to concept films to social content, produced in parallel.
Post-Production & Delivery
Final grading, editing, and formatting across every required output — print resolution, digital formats, sales gallery specifications, social platform dimensions. Assets are delivered organized, named, and ready to deploy.
Final files in every format your team needs, from A0 print to Instagram Story, with a consistent look across all of them.
Weeks, not months
Traditional CGI production takes 12+ weeks. Our pipeline delivers launch-ready creative in a fraction of the time — without compromising on quality.